For a little more than high-end 35mm solutions and much less than many competing medium format solutions, you too can begin using the world's most advanced digital camera system.

It is now possible for you to purchase a Hasselblad H3DII-31 kit (camera body, viewfinder, and 80mm lens) at a new, lower price of $17,995.

The H3D-31 provides all the technological and photographic benefits of the Hasselblad H System and will help any discerning photographer take their photography to entirely new levels.